Digital Norway is a non-profit organization inititated by Norwegian goverement and 18 largest companies in the country, with a single aim: helping SMEs nation-wide succeed with digitalization, through courses and shared insights. The initiative’s basic idea is to collaborate when possible and compete when necessary. Our collaboration with them didn’t come from a problem we needed to solve, but rather opportunities we could gain. By the end of the Network Leadership process, we:
Enhanced communication and interaction across Digital Norway
Increased the number of knowledge brokers in the organization network
Improved use of partners and suppliers in the ecosystem
Shared know-how and recommendation with a number of SMEs in their network
DigitalNorway was looking to identify smart methodologies to share with 180.000 Norway’s SMEs, and help them understand the benefits of digitalization in improving internal and external collaboration. At the same time, they wanted to see if those principles and practices they were about to share could be based on their own experience. In other words, the task was to take learnings from network analysis of Digital Norway’s 16 employees and apply it to nearly 200.000 other small and medium businesses.
We used JOIN21 Baseline to gather data points from digital surveys and workshops and to ultimately establish the view of how the organization works as a mix of formal and informal relations or, in short, as a network. Key insights:
The network analysis showed great motivation, high digital expertise and a solid foundation based on common values. What was lacking was a clear plan on how to improve knowledge flow and strengthen connections. Based on our analysis and insights, a number of strategic initiatives were implemented to create stronger relationships between employees, customers and partners:
Better communication and more practical interaction across the organization.
Successful setup of smarter and more motivated cross-functional teams and projects.
Leaders and employees learned through insights and felt more motivated to reach KPIs.
Digital Norway enlisted JOIN21 Network Leadership as one of the key tools to improve productivity, motivation, value and ultimately scale growth in SMEs.