Jan Taug, PhD, General Manager and Founder, Norway Norway MBA in International Business and PhD in Organizational systems. Serie entrepreneur and venture capitalist for more than 12 years.
JOIN21 is a next-generation technology company. Simply put, our technology is Google Earth for organizations. Zoom out to see department silos, bottlenecks and how your organization interacts with customers, partners, and suppliers. Zoom in to identify informal leaders and see how well teams, projects and individuals are leveraging their expertise.
The technology provides access to real-time data, presented in convenient dashboards for managers and employees. Network insights calculate value drivers and indexes to build better teams, promote interaction, and help organizations succeed in digitization.
Our platform and business model are based on monthly recurring revenues (MRR).
Never has network analytics and insights been more relevant than right now. We live in a world learning to work remotely, and leaders search for new tools to understand how their organization is working when people are no longer at their desks.
The world is learning to work from home. As we enter a new phase of the corona pandemic, it is uncertain when and if knowledge workers will return to their permanent office spaces. At the same time, managers and employees are forced to understand the impact of new ways of work on trust, engagement, productivity, and innovation.
In a chronicle fall 2020 in the Norwegian Business Daily (DN), JOIN21 presented network leadership as a new organizational model, and a technology that enables managers and employees to see an organization’s internal and external networks in real-time to increase value creation.
We have since the start in 2018:
“JOIN21 has a strong interdisciplinary international team creating a unique network-based transformative technology that may become a world standard. They provide managers and employees with unique insights on how to locate, bring into motion and better utilize existing knowledge through their cloud-based technology. It is no surprise such technology comes from Norway connecting solid democratic values with advanced tech-communities producing successful start-ups.»
This means that 90% retain the individualistic leadership model, which is often controlling and top-down. A model that builds silos and limits the ability to exchange ideas and knowledge and too often kills engagement, innovation and productivity.
This approach always poses a problem, and with today’s challenges, more alarming than ever!
2020 has, without a doubt, shown that the world has changed, and that organizations, managers and employees need to work in new ways.
In the global report ‘Leading in a Post-COVID-1 Recovery’, leaders have listed the key problems to solve in 2021 and 2022. The top struggles are: 1) COVID19 related disruptions; 2) Accelerate digital transformation; 3) Improve innovation; 4) Modify business model; 5) Streamline processes and Lower costs; 6) Recruit & retain top talent and Develop “Next Gen” leaders; 7) Build agile teams.
The current situation, for organizations globally, requires new perspectives and new ways of work. It requires a paradigm shift.
This is what JOIN21 brings to the table, now that it is needed most.
JOIN21 deliver intelligent network-based SaaS platform that visualizes how your organization actually works, how remote work affects relationships, and how your organization can be influenced to provide competitive advantage and increased value creation.
This shift does not come by itself – new processes and technologies are necessary, and the advantages are many:
make knowledge flow across gender, age, ethnicity and other demographics
retain key staff and prevent work frustrations
understand how to adapt to mergers and acquisitions, onboarding and other shifts
pinpoint the real experts and informal leaders
select the right tools and the right roles for just the right people
discover how to build a motivating, engaging and open culture
The animation above shows a customer journey from a real customer, providing insight into the problems and effects for the company.
The product INSIGHTS collects data from employees, collaboration platforms, the workplace and other organizational data are collected in order to highlight the organization’s untapped potential internally and externally. A BASELINE is established so managers and employees can see how their organization functions as a network and developed over time.
NETWORK LEADERSHIP is to calculate how your organization really works, as a network, to understand informal relationships, connections between experts, departments, customers, partners, and markets.
WORK SMARTER is to see how agility, digital fitness, innovation and other important value drivers can be improved, backed up by collaboration technologies, actionable insights and AI-based simulations.
RESULTS IN REAL-TIME are to master network management, make computer-based decisions that work, learn to read and measure data in real-time, make good simulations, make future decisions based on insights, and take appropriate actions.
I was totally amazed after seeing how exactly and powerful this is. JOIN21 guided us through the transformation of becoming a more networked, smarter and efficient organization.
Our products help organizations work agile and distributed based on network insights that make valuable and actionable real-time insights available for organizational changes, including value drivers and indexes and AI based advices to create competitiveness and value.
Managers, employees, and strategic partners get a customized dashboard with unique insights, simulations and recommendations on how to improve knowledge flow, productivity, innovation, competitiveness and value creation.
An example of how the JOIN21 INSIGHTS product helps managers and employees.
JOIN21 INSIGHTS is Google Earth for organizations. An AI-based SaaS platform with unique network-based algorithms and real-time analytics for organizations and their external networks. The platform creates a zero point (BASELINE) and gathers insights in intervals or in real-time.
The product collects relevant data based on key challenges: 1) People regularly answer questions from surveys and/or digital helpers (BOTs), 2) Retrieving data from relevant technology and digital tools, or 3) Picks up signals (IoT) from the workplace.
All in accordance with GDPR EU 2016/679.
The results are calculated in a dashboard and show how your organization and its internal and external networks work in real-time.
We help SMB companies succeed with digitalization. The network insights we got from JOIN21 was a gamechanger. We took actions immediately to improve our own organization, and work with JOIN21 to make a network insight product for the SMB market.
Managers will also be able to calculate and simulate changes and future decisions, such as mergers, digitization and major transformations. The software also compares teams and departments internally based on industry standards, and allows you to simulate scenarios and actions before implementing them.
Our Academy courses mix theory with practice and real data.
JOIN21 ACADEMY helps managers and employees understand and apply network leadership in the organization and elsewhere in life. We have open global courses and customized courses that include a network analysis pilot in the organization.
We help people understand and apply network management in their organization and life. We research organizational systems and networks as this has been the focus of several PhDs among our employees in the company, and we have developed several courses that can help managers and employees understand the importance of network leadership for the future.
With Network leadership insights and tools, JOIN21 gives you actionable insights relevant to your work scope, expertise, KPIs and network – whether you are a chief executive, department leader, project manager, or employee.
We offer open courses that are available to everyone, as well as customized courses for universities, businesses, and government agencies.
We have open courses on global platforms, customized courses, seminars and webinars.
We have customers who trust us, the products and the process, and use JOIN21 services regularly. So far we have delivered products to 14 companies with a total of about 10,000 employees. We work closely with our customers and have established a customer development program for selected customers who want to pilot the INSIGHTS product.
The video shows input from some of our customers
We have sold the products for input from various organizations: large, medium, and small; Norwegian and international companies, government agencies and private companies, co-working, corporate clusters. They also come from various segments such as retail, telecom, technology, architecture, and consulting.
Organizations have had a tough 2020/2021, for us the challenges have made clear how important our technology is for future success.
It has been important for us to confirm that the products are relevant to different organizations and industries in different countries.
Meet the global JOIN21 team and some reflections about our journey
Today, JOIN21 has 8 people full-time and 13 part-time resources. A strong and positive network of highly respected experts where everyone is treated equally regardless of status and background. We collect good people with solid values.
We build the company with a focus on cross-functionality and work as we live, in networks:
JOIN21 is a network-oriented organization with good and solid values
Both employees and important strategic partners have shares in the company and have clear roles and responsibilities. We have weekly follow-up meetings with a focus on development, sales and marketing and partners. Our Global Advisory Board meets every month.
Jan Taug, PhD, General Manager and Founder, Norway Norway MBA in International Business and PhD in Organizational systems. Serie entrepreneur and venture capitalist for more than 12 years.
Henrik Bentzen, MSc, Head of Development and Operations, Norway Entrepreneur and technologist devoted to the opportunities cloud technology offers organizations and people.
Starling Hunter, PhD, Head of Research, Sweden Professor of Organizations and Strategy, MBA and PhD from Duke University.
Teodora Puiu, Project Manager, Romania Project manager with expertise in learning for various international teams in all industries.
Irena Stojimirovic, Marketing Manager, Serbia Leader of marketing activities with a focus on social media, digital marketing and content production.
Lars Karløf, PhD, General Manager of JOIN21 Sweden, Sweden Researcher, Geo-Physics and leader from academia and industry-leading R&D in climate and materials science.
Milan Markov, MSc, General Manager of JOIN21 Serbia, Serbia Entrepreneur and digital services geek. Marketer with a technical background.
Maja Mitic, Head of Design and Branding, Serbia Analytical mind, creative heart. Ex Branding Strategist, Copywriter and Creative Leader with 10 years of experience.
Management and board members have extensive experience in business, organizational and product development, all of which help to build a global company with a network of partners to make network leadership the standard of how we lead and work through new forms of work.
We base our solutions on experienced leaders, practitioners, and cutting-edge research. Our employees are top leaders, researchers and professors from universities such as MIT, DUKE, UiO, BI Carnegie Mellon. Our 5 Ph.D.’s have unique knowledge in systems theory, capital forms, political economy, organizational design and networks, adversity and resilience, geophysics, knowledge exchange and value creation. All critical to our customer’s work and product development.
Our programmers and ‘data scientists’ work closely with our researchers and customers and specialize in building complex and data-driven software solutions. Our UX/UI designers have broad experience, strategic thinking and an eye for details. We have built a system based on automation of marketing and our marketing experts have extensive experience in digital marketing and knowledge to take a global position.
Paul Stoltz, PhD, CEO of Peak learning Inc World's leading authority of grit and resilience.
Wolfgang M Neumann, N/A Chairman, Director and Strategic Advisory roles, mentor and coach
Merete Sandsnes, MFin (NO), Finance and consultant from large international consulting houses
Fred DeKay PhD Economics, Professor Emeritus, Seattle University, Consulting Economy
Henrik Carlsen, CEO MagnusChess AS, owner & advisor for the stock listed PlayMagnus corporation.
Sigurd Gran MBA, Marketing strategist, focus on marketing execution and customer acquisition
Bjørn Magnus Kopperud, MSc Investor, Experienced top manager, MSc Computer Science, NTNU. Former Executive Vice President and CEO of major international IT and telecom companies.
Liv Dingsør Specializing in economic analysis. NHH University and exchange program at Monash University, Melbourne, Australia.
JOIN21 Ltd in Dhaka, Bangladesh is involved in development and programming.
JOIN21 DOO in Beograd, Serbia do project- and product management and marketing automation.
JOIN21 AB in Stockholm, Sweden is responsible for the JOIN21 Academy and focus on sales.
We have established three sister companies to position ourselves for growth. The companies have been newly established and are in a start-up phase.
We have established sister companies to position ourselves for growth. The companies are established and are in the early start-up phase:
JOIN21 Sweden is a test for a country company that will sell directly in its own market and through partners. In addition, two of our researchers are in Stockholm, and ownership it is important to ensure capacity.
JOIN21 Serbia is responsible for project management, JOIN21’s digital channels, digital marketing tools, and marketing.
JOIN21 Bangladesh will help scale programming and development work. They will also be responsible for operation and support.
Our ambition is for our business to be international, and we, therefore, focus on risk exposure and analyses for corruption, money laundering, labor rights, and similar challenges. We have solid international agreements and use lawyers and auditors to follow up our activities to ensure internationally recognized corporate governance guidelines.
The entrepreneurs have experience with foreign investments and have a former Executive Vice President from a global Telco on the team, who has extensive experience in building companies in Asia and Eastern Europe.
The market lacks network-based technology to help organizations overcome pandemic challenges, distributed organizations, and remote work. Our customer work shows great potential, and growth started before the global shift in the way we work.
Advanced network technology has been used to uncover terrorist networks, criminal networks and the spread of serious diseases. The market structure and trends show that a data-based technology is needed to see how organizations work and change over time. JOIN21 will gain a central place in tomorrow’s global organizational analysis market with its network technology and unique value drivers and indexes.
Analysis of businesses and our previous and current customers have uncovered a big appetite for new organizational insights.
“Working from anywhere” has become a new standard, and here are some trends:
Research references: Grand View Research, Inc, LinkedIn Global Talent Trends 2020, MyHRFuture – People Analytics in 2020
Europe and the US are our key initial markets and research shows expected growth of people and organizational analytics towards 2022. As Asian markets show increasing interest in organizational analytics. We build on our customer base and aim to be one of the global suppliers for such analyses in 2023.
Based on our analyses, we estimate a market potential of 65 million subscribers within the SMB segment in the EU and US, with 30 million in the US and 35 in the EU.
Sources: PWC, Oberlo, SBE Council, EuroStat, Norfund
With network analytics in Telenor, we discovered that 14 business units across the world did not collaborate well. The network insights were groundbreaking and led us to develop a global collaboration platform and connect experts across borders. It truly made us a global company and boosted results.
We have already built the company to scale globally, but need help to take a visible position as early as 2021. Our roadmap shows important initiatives and revenue models for growth, product development and marketing work.
Our business model and product pricing are based on MRR (monthly recurring revenues), this means we bill customers per user per month.
JOIN21 INSIGHTS is based on managers, department managers, project/team managers, and employees using the product monthly. The companies are charged for using the platform and pay a fixed sum per user per month.
Below is an overview of how earnings are distributed on the products:
(Realistic estimate – see stretch forecast in document appendix)
We apply a human-centric marketing approach, reaching out to managers and employees. We mix three important tactics, to create diverse, engaging content and a smart process that leads to customer meetings.
CUSTOMER GROWTH – use our own global networks and email lists to engage customers and offer them to test our courses or products.
SOCIAL MEDIA – Provides relevant and educational insights to defined relevant audiences and which companies and countries have the greatest appetite for network management and related technology.
BUILDING COMMUNITY – Educates and engages stakeholders with webinars, courses and newsletters. We have received good feedback on our transparency and disclosure of insight materials.
JOIN21 has confirmed its core technology with key customers internationally and is now seeking capital to take a global market share and complete the development and production of JOIN21 INSIGHTS, an AI based Software as a Service (SaaS) platform with monthly recurring revenues (MRR).
We have tested and invested in global marketing and are building a global partner ecosystem. We build on our experience from a SaaS company we started in a global telecommunications company and which reached a turnover of NOK 100 million in 2 years.
I invested in JOIN21 in 2018 because the network philosophy and technology brings brand new energy to today’s leadership. It enables meaningful work and helps people find ways to optimize communication, collaboration, influence, make good decisions, and create energy and trust.
Position, direction, and speed are the three main ingredients for becoming an important global player.
We have chosen crowdfunding because we fundamentally, as a networking company, know that it creates the power we need to succeed in a global market. We need helpers who understand network management and can talk about it as a solution to the challenges organizations face now.
I have invested in JOIN21 as they address the sudden global remoteness that people and leaders struggle with. Of course, as an economist, I like the Monthly Recurring Revenue business model for JOIN21 products. They have proven the business needs from different domains and markets, the team is highly competent and I am excited to be part of their journey.
We focus our investments on the top 3 drivers to take a global market share:
PRODUCT DEVELOPMENT AND OPERATIONS: 1) Investments to finalize the platform with artificial intelligence (AI), simulations and prediction algorithms. 2) Ensure industry-ready products and processes so that customers can purchase the products online and/or through partners. 3) We also work with ISO certification and processes to protect our products (IPR or patents).
NEEDS: Hiring data scientist, AI expert, operations engineer + Hire: IPR/patent expert
ORGANISATIONAL GROWTH: 1) Help to increase sales by building a strong, profitable partner ecosystem. We have already tested with some partners confirming that the product is very important. At the same time, they are very pleased that we do not take the consultant job from them. 2) Help us focus on strengthening our subsidiaries and establishing more strategic offices.
NEEDS: Hiring sales and marketing manager, partner manager
GLOBAL MARKETING: We need more power in our marketing machine. We have tested and found a good formula for using automated marketing and have a good setup and team.
NEEDS: Market investments of approximately NOK 50-100,000 per month through 2021 to become more visible to both customers and partners in selected countries and segments.
We see the possibility of positioning ourselves well in 2021 with a total funding of NOK 4 million. The founders have already invested NOK 5 million.
The founders of JOIN21 have experience building successful global partner ecosystems from former start-ups and in a large global company.
JOIN21 INSIGHT is a gamechanger for the business world. It has the potential to transform the way we work and lead organizations into the next decade. Given my background, I am also excited about the way JOIN21 has connected organizational network insights with future workplaces. It used to be organizations adjusting to the workplace, but with JOIN21 intelligent technology, we can now fit the workplace to the organizational needs.
Since the start in 2018, we have invested around NOK 8 million. The company plans to raise additional capital for further development, global scale-up and market growth and search for industrial investors in 2022.
We as founders are also participating in the capital increase, and we will continue to fund JOIN21 going forward.
Annual revenue growth with net customer access per year.
Aggregate figures with all our monthly repetitive earnings (MRR) based on monthly active users (MAU).
Research and product development costs as well as internal and external resource investments.
Total figures with all our monthly repetitive earnings (ARR) based on monthly active users (MAU)
Shows total operating costs as well as research and development with profitability growth over time.
We are looking for new investors who believe in the idea and have a 2-4 year horizon before selling their shares.
A more profitable exit strategy will be to remain an investor in JOIN21 until we have an industrial investor with long-term plans or, alternatively, an international ‘venture’ capital company that is interested in a share issue where we include purchases from existing shareholders.
If you could take this moment of chaos and turn it into a moment of clarity to learn how your organization really works across formal and informal relationships, and pick the tools you need to make it perform better, would you?
We expect that value will increase further as we reach our goal of becoming a leading player (category captain) globally, and have a finished product 1.5, as well as a partner program with subscription, support services and consulting.
EXIT STRATEGY: Industrial investor and other possible sales opportunities.
As the company enters phase 4 and is established globally, there will be new exit opportunities. The value drivers are: Global Footprint, Finished Product 2.0, International Partner Program and an international database of key-value drivers and industry indexes.
EXIT STRATEGY: Industrial investor OR Initial Public Offering (IPO).
The global position and growth are an important strategic measure of value development, as it implies an opportunity for long-term growth and good profitability.
Insights on capital raising and on-boarding of shareholders:
The relationship between knowledge and value creation is a lot about setting knowledge in motion. Research shows 90% of leaders have never seen their organization as a network.
Scary, as it is in networks trust is created, knowledge lives, and work happens – we are all leaders of our own networks. It is time to use network insights to utilize the untapped potential.
We hope to see you on the investor list and look forward to an exciting journey. If you would like further information, please use the Discussion function (in the menu). If it is important, contact Jan Taug – [email protected]
|JOIN21 HOLDING AS||NORWAY||6,000,000|
|Ad Punctum AS||NORWAY||216,667|
|Skarpö Gård AB||SWEDEN||50,000|
|Daniel Guss Butenschøn||NORWAY||50,000|
|Wolfgang M Neumann Hospitality B.V||THE NETHERLANDS||35,000|
|Iversen 1St Sens||NORWAY||30,000|
|Magnus Chess AS||NORWAY||22,500|
|Slavica Čukanović PR||SERBIA||21,000|
|Marija Mitić PR||SERBIA||21,000|
|Le-Hansen Invest AS||NORWAY||12,500|
|RDA Holding AS||NORWAY||12,500|
|H. Lone Veje Bentzen||NORWAY||10,000|
|P Sander Holding AS||NORWAY||10,000|
|Skarpö Konsult AB||SWEDEN||2,500|
1. Shareholder Subscription Form May-August 2021
1 – ENG – 10 May – 14 August 2021_SHARE SUBSCRIPTION for JOIN21.pdf
2. Foundation document
2 – ENG-BREG-Founding document-2017 – translated from ORGINAL by JOIN21.pdf
3. Articles of Association
3 – ENG-NO JOIN21 AS-Articles of Association.pdf
4. Company certificate
4 – ENG – JOIN21 – COMPANY CERTIFICATE – translated by JOIN21.pdf
5. JOIN21 AS 2019 Public Annual report
5 – ENG JOIN21 2019 Financial Report with 2018 – MACHINE TRANSLATED.pdf
6A. JOIN21 AS 2020 Public Annual report without notes
6a – JOIN21 AS 2020 Annual report – Machine translated.pdf
6B. JOIN21 AS 2020 NOTES to Public Annual report
6b – JOIN21 2020 – ENGLISH NOTES FROM 2020 ANNUAL REPORT – Machine_translated.pdf
6C. JOIN21 AS 2020 AUDITOR’S REPORT for 2020
6c – JOIN21 AS AUDITOR’S REPORT OF THE FINANCIAL STATEMENTS FOR 2020_09042021.pdf
7. Company valuation
7 – JOIN21 ENG- Valuation -020521.pdf
8. Chronicle from Dagens Næringsliv about Network Management
8 – ENG-Chronical -Norwegian Business Daily – how to lead when everoyne work from home.pdf
9. Agreement with the NBIM Oil Fund
9 – ENG – Agreement with NBIM-Oljefondet Aug 2022.pdf
10. Example of market tactics work
10 – Summary of communication insights_JOIN21.pdf
11. Roadmap, Objectives and Key Results (OKRs)
11 – ENG JOIN21 Roadmap OKRs-210221-PPT summary.pdf
12. FINANCIAL ESTIMATES – 2021 – 2024 Stretch targets
12 – ENG – Stretch targets 2021 – 2024.pdf
An overview of the new investors in this funding campaign. Shareholder lists are public information.
|Ad Punctum AS (NO)||May-August||50.000|
|C. Frederick DeKay (USA)||May-August||37.500|
BentzenSpark AS (NO)
|Neumann Hospitality B.V (NL)||May-August||25.000|
|Magnus Chess AS (NO)||May-August||
Lars Karlöf (SW)
Lone Bentzen (NO)
|Tanja Winther (NO)||May-August||5.000|
Entry Point AS (NO)
Joakim Winther (NO)
Anna Winther (NO)
|John Karlöf (SW)||May-August||15.000|
|Mats Karlöf (SW)||May-August||12.500|
|Elisabet Karlöf (SW)||May-August||12.500|
|RDA Holding AS (NO)||May-August||12.500|
|Le-Hansen Invest AS (NO)||May-August||12.500|
|Leif Jarl (NO)||May-August||10.000|
|Øystein Brustad (NO)||May-August||7.500|
|Gudbrand Lunde (NO)||May-August||7.375|
|Wtalk AB (SW)||May-August||5.000|
|Skarpö Konsult AB (SW)||May-August||2.500|