JOIN21 is a people and organization analytics company incorporated in Norway. Simply put, our technology is Google Earth for organizations. Zoom out to see department silos, bottlenecks, and how your organization interacts with customers, partners, and suppliers. Zoom in to identify informal leaders and see how well teams, projects, and individuals are leveraging their expertise.
Never has network analytics and insights been more relevant than right now. We live in a world learning to work remotely, and leaders search for new tools to understand how their organization is working when people are no longer at their desks.
We work with investors, organizations, and business clusters and we provide them with network insights and trending value drivers, as well as AI-matchmaking services. Our revenues from day one and our pilot customers have confirmed that people find our product useful and that they are willing to pay for the service it provides.
Investors, boards, and leaders lose money and talents as they struggle to master the new distributed business landscape and remote ways of work.
Research show organizations utilize, on average, less than 60% of their potential and the key problems are:
CRITICAL LOW COMPETITIVENESS
Too slow to digitalize and modify the business model
LACK OF AGILITY
Silos kill knowledge flow and innovation
REDUCED HUMAN CAPITAL
Struggle to connect, recruit and retain top talent
This means that 90% of leaders still embrace a leadership model which is controlling and top-down. A model that builds silos and limits the ability to exchange ideas and knowledge and too often kills engagement, innovation, and productivity.
This approach always poses a problem, and with today’s challenges, more alarming than ever!
The last two years have shown that the world has changed. Investors, organizations, managers, and employees alike need to think about how their work is done in new ways.
In order to succeed in the current business environment, businesses must shift their paradigm. This is what JOIN21 brings to the table, now that it is needed most.
INVESTORS SAY
“JOIN21 has a strong interdisciplinary international team creating a unique network-based transformative technology that may become a world standard. They provide managers and employees with unique insights on how to locate, bring into motion and better utilize existing knowledge through their cloud-based technology. It is no surprise such technology comes from Norway connecting solid democratic values with advanced tech-communities producing successful start-ups.)”
Leaders need to manage organizations as networks of relationships and use network-based analytics software to improve agility, innovation, and competitiveness.
JOIN21 helps you visualize how your organization actually works and how remote work affects the organization and customers, partners, and suppliers.
Organizations need relevant and objective data from people, bots, technology, and office space to provide unique AI insights into trends, value drivers, change predictions, and financial forecasts.
This shift does not come by itself – new processes and technologies are necessary, and the advantages are many:
HUMAN CAPITAL: Connect, recruit and retain top talent
AGILITY: Kill silos and improve knowledge-flow
INNOVATION: Connect key experts across domains
PRODUCTIVITY: Increase digital competence
GROWTH: Understand how to adapt to mergers and acquisitions
COMPETITIVENESS: Digitalize and modify the business model
CULTURE: Build a motivating, engaging, and open culture
CLIENTS REVIEW
We help SMB companies succeed with digitalization. The network insights we got from JOIN21 was a gamechanger. We took actions immediately to improve our own organization and work with JOIN21 to make a network insight product for the SMB market.
Our real-time SaaS platform is Google Earth for organizations. ZOOM IN on departments, teams, and individuals. ZOOM OUT on customers, partners, and suppliers.
Zooming in on a Global solar power company. Circles are people, colors are departments, and the thickness of lines represents relations. Management monitored organizational developments over time and used network insights to improve engagement by 35% and Productivity by 20% – saving USD 13 million.
Our Academy courses mix theory with practice and real data.
JOIN21 ACADEMY helps managers and employees understand and apply network leadership in the organization and elsewhere in life. We have open global courses and customized courses that include a network analysis pilot in the organization.
With Network leadership insights and tools, JOIN21 gives you actionable insights relevant to your work scope, expertise, KPIs and network – whether you are a chief executive, department leader, project manager, or employee.
We offer open courses that are available to everyone, as well as customized courses for universities, businesses, and government agencies.
We have open courses on global platforms, customized courses, seminars and webinars.
We have piloted large, medium, and small private and state organizations and signed strategic partners in Norway, Scandinavia, Europe, and the Middle East.
We have worked with state agencies, municipalities, universities and large, medium and small private organizations including Telcos, Retail, SaaS, Hotels, Co-working, Architects, Gaming industry, and more. In total 30+ organizations and 7 partners.
The video shows input from some of our customers
CUSTOMERS IMPACT FOCUS
CUSTOMER EXAMPLE
A Telco represented in 14 countries needed to transform from a holding company to a global company and they decided to use network insights to uncover unused potential.
This was the key impact:
INSIGHTS:
◾ Struggling with siloed business units
◾ Lack of collaboration between leaders
◾ Underutilization of experts globally
ACTIONS:
◾ Used network insights
◾ Started digitalization
◾ Boosted global collaboration
EFFECTS:
◾ 25% rise in innovation
◾ 30% increased efficiency
◾ 35% improved utilization of global resources
NETWORK LEADERSHIP is to calculate how your organization really works, as a network, to understand informal relationships, connections between experts, departments, customers, partners, and markets.
WORK SMARTER is to see how agility, digital fitness, innovation, and other important value drivers can be improved, backed up by collaboration technologies, actionable insights and AI-based simulations.
RESULTS IN REAL-TIME are to master network management, make computer-based decisions that work, learn to read and measure data in real-time, make good simulations, make future decisions based on insights, and take appropriate actions.
CLIENTS REVIEW
I was totally amazed after seeing how exactly and powerful this is. JOIN21 guided us through the transformation of becoming a more networked, smarter and efficient organization.
It has been important for us to confirm that the products are relevant to different organizations and industries in different countries.
Meet the global JOIN21 team and some reflections about our journey
Today, JOIN21 has 6 people full-time with a strong and positive network of highly respected experts where everyone is treated equally regardless of status and background. We collect good people with solid values.
We build the company with a focus on cross-functionality and work as we live, in networks:
JOIN21 is a network-oriented organization with good and solid values
Employees and important strategic partners have shares in the company and have clear roles and responsibilities. We have weekly follow-up meetings with a focus on development, sales and marketing, and partners.
Jan Taug, PhD, General Manager and Founder, Norway Norway MBA in International Business and PhD in Organizational systems. Serie entrepreneur and including SaaS. Expert on agility, intangibles and value creation. Venture capitalist for more than 12 years.
Henrik Bentzen, MSc, Head of Development and Operations, Norway Entrepreneur and technologist devoted to the opportunities cloud technology offers organizations and people.
Starling Hunter, PhD, Head of Research, Sweden Professor of Organizations and Strategy, MBA and PhD from Duke University.
Teodora Puiu, Project Manager, Romania Project manager with expertise in learning for various international teams in all industries.
Irena Stojimirovic, Marketing Manager, Serbia Leader of marketing activities with a focus on social media, digital marketing and content production.
Lars Karløf, PhD, General Manager of JOIN21 Sweden, Sweden Researcher, Geo-Physics and leader from academia and industry-leading R&D in climate and materials science.
Milan Markov, MSc, General Manager of JOIN21 Serbia, Serbia Entrepreneur and digital services geek. Marketer with a technical background.
Maja Mitic, Head of Design and Branding, Serbia Analytical mind, creative heart. Ex Branding Strategist, Copywriter and Creative Leader with 10 years of experience.
Management and board members have extensive experience in business, organizational and product development, all of which help to build a global company with a network of partners to make network leadership the standard of how we lead and work through new forms of work.
We base our solutions on experienced leaders, practitioners, and cutting-edge research. Our employees are top leaders, researchers and professors from universities such as MIT, DUKE, UiO, BI Carnegie Mellon. Our 5 Ph.D.’s have unique knowledge in systems theory, capital forms, political economy, organizational design and networks, adversity and resilience, geophysics, knowledge exchange and value creation. All critical to our customer’s work and product development.
Our programmers and ‘data scientists’ work closely with our researchers and customers and specialize in building complex and data-driven software solutions. Our UX/UI designers have broad experience, strategic thinking and an eye for details. We have built a system based on automation of marketing and our marketing experts have extensive experience in digital marketing and knowledge to take a global position.
Paul Stoltz, PhD, CEO of Peak learning Inc World's leading authority of grit and resilience.
Wolfgang M Neumann, N/A Chairman, Director and Strategic Advisory roles, mentor and coach
Elisabeth P. Montgomery PhD, Human Organizational Systems, Senior Advisor on Internationalization in China, USA, and Latin America. Career Education Expert.
Fred DeKay PhD Economics, Professor Emeritus, Seattle University, Consulting Economy
Henrik Carlsen, CEO MagnusChess AS, owner & advisor for the stock listed PlayMagnus corporation.
Sigurd Gran MBA, Marketing strategist, focus on marketing execution and customer acquisition
Bjørn Magnus Kopperud, MSc Investor, Experienced top manager, MSc Computer Science, NTNU. Former Executive Vice President and CEO of major international IT and telecom companies.
Liv Dingsør Specializing in economic analysis. NHH University and exchange program at Monash University, Melbourne, Australia.
People and organizational analytics have a high growth rate of 55% compound annual growth rate in the last 4 years, according to Red Thread Research, Market Watch, and others. Using only 14%, the Total Addressable Market is USD 5 billion in 2027.
The Serviceable addressable market is USD 1,5 billion and the service obtainable market is USD 159 million in 2027, with 15 million in NORDIC – 55 million in EUROPE and 88 million GLOBALLY.
We offer a free trial to potential clients so they can experience our unique software and the insights it provides, as well as three pricing plans and several add-ons. The 10/14/18 price plan is based on pilot customer research, and our previous work in a SaaS cloud-broker, provides pricing insights from global SaaS marketplaces.
We target investors, boards, organizations, and business clusters, and provide unique insights to secure a winning recipe.
INVESTORS SAY
With network analytics in Telenor, we discovered that 14 business units across the world did not collaborate well. The network insights were groundbreaking and led us to develop a global collaboration platform and connect experts across borders. It truly made us a global company and boosted results.
Our Software as a Service Platform drives revenues in a global marketplace including direct sales, SaaS marketplaces and revenues from partner ecosystem.
It has been important for us to confirm that the products are relevant to different organizations and industries in different countries.
We are 40-50% from Platform launch and use parts of the platform to deliver customer insights, including recurring agreements.
The revenue and cost graphs are based on a top-down and bottom-up model, and new revenues build on top of existing recurring revenue, targeting USD 159 million in 2027.
We have strong marketing and sales power couple making us visible globally. Our outreach attracts customers, investors, and consulting companies.
We apply a human-centric marketing approach, reaching out to managers and employees. We mix three important tactics, to create diverse, engaging content and a smart process that leads to customer meetings.
CUSTOMER GROWTH – use our own global networks and email lists to engage customers and offer them to test our courses or products.
SOCIAL MEDIA – Provides relevant and educational insights to defined relevant audiences and which companies and countries have the greatest appetite for network management and related technology.
BUILDING COMMUNITY – Educates and engages stakeholders with webinars, courses, and newsletters. We have received good feedback on our transparency and disclosure of insight materials.
THE CUSTOMER ACQUISITION COST – USD 750 based on a 2-year customer lifetime.
We onboard our pilot customer and upsell relevant subscription plans and push add-ons.
INVESTORS SAY
I invested in JOIN21 in 2018 because the network philosophy and technology brings brand new energy to today’s leadership. It enables meaningful work and helps people find ways to optimize communication, collaboration, influence, make good decisions, and create energy and trust.
Our strength is business development for investors, boards, leaders/employees and business clusters. Competitors focus on HR challenges and HR departments.
Our Global success is about AI-fueled business development for all stakeholders. Our unique insights like trending value drivers, and AI based matchmaking — drive value creation.
OUR COMPETITIVE ADVANTAGE
Our Global success is about AI-fueled business development for all stakeholders, not only HR.
We focus on Analytics for all stakeholders including Investors, Boards, Management, Departments, projects and teams, Employees and Business clusters.
OUR UNIQUE INSIGHTS
We provide: Customized views, Trending value drivers, Internal & external network insights, Internal and external benchmarking, AI based experts/team matchmaking, and Individual improvement insights.
We believe that business success is a function of enhanced value creation. This includes better utilization of existing resources, increased agility and competitiveness, improved digitalization and productivity, boosted knowledge flow and innovation, and reduced cost. Increased profit and share price are the result.
Our Global success is about AI-fueled business development for all stakeholders. Our unique insights like trending value drivers, and AI based matchmaking — drive value creation.
OUR COMPETITORS
Our competitors have grown from universities with a narrow focus on HR, using older algorithms and technology. The good thing is that they help make network analysis known.
Position, direction, and speed are the three main ingredients for becoming an important global player.
I have invested in JOIN21 as they address the sudden global remoteness that people and leaders struggle with. Of course, as an economist, I like the Monthly Recurring Revenue business model for JOIN21 products. They have proven the business needs from different domains and markets, the team is highly competent and I am excited to be part of their journey.
We focus our investments on the top 3 drivers to take a global market share:
PRODUCT DEVELOPMENT AND OPERATIONS: 1) Investments to finalize the platform with artificial intelligence (AI), simulations, and prediction algorithms. 2) Ensure industry-ready products and processes so that customers can purchase the products online and/or through partners. 3) We also work with ISO certification and processes to protect our products (IPR or patents).
NEEDS: Hiring data scientist, AI expert, operations engineer + Hire: IPR/patent expert
ORGANISATIONAL GROWTH: 1) Help to increase sales by building a strong, profitable partner ecosystem. We have already tested with some partners confirming that the product is very important. At the same time, they are very pleased that we do not take the consultant job from them. 2) Help us focus on strengthening our subsidiaries and establishing more strategic offices.
NEEDS: Hiring sales and marketing manager, partner manager
GLOBAL MARKETING: We need more power in our marketing machine. We have tested and found a good formula for using automated marketing and have a good setup and team.
NEEDS: Market investments of approximately NOK 50-100,000 per month through 2021 to become more visible to both customers and partners in selected countries and segments.
The founders of JOIN21 have experience in building a SaaS broker platform and a successful ecosystem in a large global company.
Since its founding in early 2018, the company has invested about USD 1 million (NOK 8 million). It plans to raise additional capital for further development, global scale-up, and market growth and to search for industrial investors in 2022.
We as founders are also participating in the capital increase, and we will continue to fund JOIN21 going forward.
Revenue growth per quarter.
Aggregate figures with all our monthly repetitive earnings (MRR) based on monthly active users (MAU).
The main drivers for OPEX are Marketing and Sales driven by marketing spend and resources to drive in / outbound marketing and sales processes.
Research and product development costs as well as internal and external resource investments.
Total figures with all our monthly repetitive earnings (ARR) based on monthly active users (MAU).
Estimated Annual Recurring Revenue (ARR) Per Each Quarter For SaaS Subscription
Forecasted margin development per year.
INVESTORS SAY
JOIN21 INSIGHT is a gamechanger for the business world. It has the potential to transform the way we work and lead organizations into the next decade. Given my background, I am also excited about the way JOIN21 has connected organizational network insights with future workplaces. It used to be organizations adjusting to the workplace, but with JOIN21 intelligent technology, we can now fit the workplace to the organizational needs.
INVESTMENTS
We are welcoming existing and new investors who believe in the product and have a 4-year horizon.
A profitable exit strategy will be to remain an investor in JOIN21 until we have an industrial investor with long-term plans or, alternatively, an international ‘venture’ capital company that is interested in a share issue where we include purchases from existing shareholders.
2024
We expect that value will increase further as we reach our goal of becoming a leading player (category captain) globally, and have a finished product V3, as well as a partner program with subscription, support services, and consulting.
EXIT STRATEGY: Industrial investor, start preparing Initial Public Offering (IPO) and pursue other relevant investment opportunities.
2025
As the company is established globally, there will be new exit opportunities. The value drivers are: Global Footprint, Finished Product V4, International Partner Program and, an international database of key-value drivers and industry indexes.
EXIT STRATEGY: Industrial investor OR Euronext Growth at Oslo Stock Exchange
The global position and growth are an important strategic measure of value development, as it implies an opportunity for long-term growth and good profitability.
CAPITAL INCREASE
Insights on capital raising and on-boarding of shareholders:
The relationship between knowledge and value creation is a lot about setting knowledge in motion. Research shows 90% of leaders have never seen their organization as a network.
Scary, as it is in networks trust is created, knowledge lives, and work happens – we are all leaders of our own networks. It is time to use network insights to utilize the untapped potential.
We hope to see you on the investor list and look forward to an exciting journey. If you would like further information, please use the Discussion function (in the menu). If it is important, contact Jan Taug – [email protected]
JOIN21 AS
Bjønndalsveien 4
1481 HAGAN
Org.nr: 919290153
| SHAREHOLDER NAME | COUNTRY | SHARES |
| JOIN21 HOLDING AS | NORWAY | 6,000,000 |
| Ad Punctum AS | NORWAY | 216,667 |
| DEVERSITY D.O.O. | SERBIA | 155,461 |
| Paul Stoltz | USA | 75,000 |
| Milan Markov | SERBIA | 50,000 |
| Starling Hunter | USA | 50,000 |
| Skarpö Gård AB | SWEDEN | 50,000 |
| Daniel Guss Butenschøn | NORWAY | 50,000 |
| Fred DeKay | USA | 47,500 |
| Wolfgang M Neumann Hospitality B.V | THE NETHERLANDS | 35,000 |
| Iversen 1St Sens | NORWAY | 30,000 |
| BentzenSpark AS | NORWAY | 27,500 |
| Magnus Chess AS | NORWAY | 22,500 |
| Slavica Čukanović PR | SERBIA | 21,000 |
| Marija Mitić PR | SERBIA | 21,000 |
| John Karlöf | SWEDEN | 15,000 |
| Le-Hansen Invest AS | NORWAY | 12,500 |
| Elisabet Karlöf | SWEDEN | 12,500 |
| RDA Holding AS | NORWAY | 12,500 |
| Mats Karlöf | SWEDEN | 12,500 |
| Lars Karlöf | SWEDEN | 12,500 |
| H. Lone Veje Bentzen | NORWAY | 10,000 |
| P Sander Holding AS | NORWAY | 10,000 |
| Leif Jarl | NORWAY | 10,000 |
| Øystein Brustad | NORWAY | 7,500 |
| Gudbrand Lunde | NORWAY | 7,375 |
| Wtalk AB | SWEDEN | 5,000 |
| Tanja Winther | NORWAY | 5,000 |
| EntryPoint AS | NORWAY | 5,000 |
| Skarpö Konsult AB | SWEDEN | 2,500 |
| Joakim Winther | NORWAY | 2,500 |
| Anna Winther | NORWAY | 2,500 |
1. Shareholder Subscription Form March-April 2022
1 – ENG – 2022_02_28 SHARE SUBSCRIPTION_form_JOIN21_ENG_MAL FOR INVESTORS PROSPECT.pdf
2. Foundation document
2 – ENG-BREG-Founding document-2017 – translated from ORGINAL by JOIN21.pdf
3. Articles of Association
3 – ENG-NO JOIN21 AS-Articles of Association.pdf
4. Company certificate
4 – ENG – JOIN21 – COMPANY CERTIFICATE – translated by JOIN21.pdf
5. JOIN21 AS 2019 Public Annual report
5 – ENG JOIN21 2019 Financial Report with 2018 – MACHINE TRANSLATED.pdf
6A. JOIN21 AS 2020 Public Annual report without notes
6a – JOIN21 AS 2020 Annual report – Machine translated.pdf
6B. JOIN21 AS 2020 NOTES to Public Annual report
6b – JOIN21 2020 – ENGLISH NOTES FROM 2020 ANNUAL REPORT – Machine_translated.pdf
6C. JOIN21 AS 2020 AUDITOR’S REPORT for 2020
6c – JOIN21 AS AUDITOR’S REPORT OF THE FINANCIAL STATEMENTS FOR 2020_09042021.pdf
7. Chronicle from Dagens Næringsliv about Network Management
7 – ENG-Chronical -Norwegian Business Daily – how to lead when everoyne work from home.pdf
8. Agreement with the NBIM Oil Fund
8 – ENG – Agreement with NBIM-Oljefondet Aug 2022.pdf
9. Example of market tactics work
9 – Summary of communication insights_JOIN21.pdf
An overview of the new investors in this funding campaign. Shareholder lists are public information.
[vimeoVideo vimeo_id="504755839"]
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